Our values & principles

Our values & principles

Shareholders
We manage our company’s activities according to accepted principles and norms, having as an end its healthy maintenance and development. We perform our functions with a sense of responsibility toward our shareholders. We keep them informed in timely, regular and reliable ways, concerning the entire range of our activities, including our financial situation and performance.
Suppliers
We provide our suppliers with the opportunity to make a fair profit, and we try always to treat them with a considerate and friendly understanding.
Customers
Our relationships with our customers are based on respect, prompt responses, and consistency – relationships that we try hard to maintain within a spirit of cooperation and mutual trust.
Care
Our primary responsibility is to all consumers who use our products, and that is why the consumer is our highest priority, and why his or her preferences constitute our primary value.
Innovation
We always follow an innovative way of thinking in creating our products. Our operations use cutting-edge technology, and our products reflect consumers’ needs and those of the society within which we live and work.
Social responsibility
We take care to remain a faithful social partner. As an inseparable part of our society, we strive to carry out our operations with the fullest respect and sense of responsibility toward our fellow human beings, the community, and the environment. We support actions and practices that contribute to the protection of the immediate environment, and that help improves the daily quality of life to residents in the more remote environment as well.
Employees
We respect the rights and dignity of every person regardless of their age, sex, religious affiliation, or national origin. We practice these principles and stand firmly on the conviction that our employees and staff constitute our greatest capital. We recruit and promote our personnel using for criteria their merits and abilities, as are appropriate to each specific position. We all wish to understand each other, to have direct access to all necessary information, and to make effective decisions. We wish to function together like a well-trained team with one purpose and one vision. That will ensure our success.
Quality / Service
In everything we do, we pay great attention to the principles of total quality management. For us, this means the following: the proper combination of innovative ideas, superior knowledge, and pioneering systems of production – all combined synergistically help us create superior quality products and services.
Credibility
We are known for our honesty and straightforwardness towards others. Through our daily activities, we continually gain the trust, confidence, and respect of those who deal with us. We hold to and follow our beliefs and values in all of our daily decisions and activities.
Consumers
We combine innovative ideas, advanced knowledge and intelligence, revolutionary systems of production and well-functioning distribution channels. Our aim is to provide our consumers with an array of superior quality products. With this in mind, we work hard to minimize our costs so that we can maintain fair and competitive prices that consumers can afford. Our products are properly labeled and offered with ample instructions to ensure users’ safety.
Community – Environment
We perform our functions with an acute sense of social responsibility, and we express this through our respect toward the natural environment, and toward basic human values. In every possible way, we support functions and activities that enhance our community’s quality of life, and that of people living in the surrounding regions. Each of our business activities embodies all the necessary values and principles that contemporary society demands from a leading company like ours.