Our values & principles

Our values & principles

Shareholders
We manage our company’s activities according to accepted principles and norms, having as an end its healthy maintenance and development. We perform our functions with a sense of…
Suppliers
We provide our suppliers with the opportunity to make a fair profit, and we try always to treat them with a considerate and friendly understanding.
Customers
Our relationships with our customers are based on respect, prompt responses, and consistency – relationships that we try hard to maintain within a spirit of cooperation and mutual…
Care
Our primary responsibility is to all consumers who use our products, and that is why the consumer is our highest priority, and why his or her preferences constitute…
Innovation
We always follow an innovative way of thinking in creating our products. Our operations use cutting-edge technology, and our products reflect consumers’ needs and those of the society…
Social responsibility
We take care to remain a faithful social partner. As an inseparable part of our society, we strive to carry out our operations with the fullest respect and…
Employees
We respect the rights and dignity of every person regardless of their age, sex, religious affiliation, or national origin. We practice these principles and stand firmly on the…
Quality / Service
In everything we do, we pay great attention to the principles of total quality management. For us, this means the following: the proper combination of innovative ideas, superior…
Credibility
We are known for our honesty and straightforwardness towards others. Through our daily activities, we continually gain the trust, confidence, and respect of those who deal with us.…
Consumers
We combine innovative ideas, advanced knowledge and intelligence, revolutionary systems of production and well-functioning distribution channels. Our aim is to provide our consumers with an array of superior…
Community – Environment
We perform our functions with an acute sense of social responsibility, and we express this through our respect toward the natural environment, and toward basic human values. In…