Digital Manager

ROLCO’s story began in 1948 as Greece’s first detergent and cleaning products manufacturing unit Rolco, and today stands as the largest purely Greek industry in detergents and cleaning products Rolco.

With over 70 years of pioneering innovation—from launching Greece’s first powder detergent to creating the beloved My planet eco-friendly range—ROLCO products have become household essentials across the country. We’re a dynamic, constantly evolving company driven by our people’s dedication and our vision to deliver quality everyday life to every family.

We are looking for a Digital Manager to join our Marketing team who is passionate about storytelling,developing social media and digital strategies that drive awareness and engagement. He/she will join a dynamic team and will work cross-functionally to deliver the company vision and strategy.

Digital Manager

KEY RESPONSIBILITIES

• Identify new trends in digital marketing, and evaluate new techniques, and formats by ensuring the company’s brands are at the forefront of industry developments
• Develop a social media strategy and set goals and KPI’s to increase brand awareness and engagement
• Manage all social media channels such as Facebook, Instagram, Youtube, TikTok, Twitter, Pinterest, Google +
• Create calendars for multiple social media channels
• Suggest, design and implement digital projects, assets, social media campaigns, contests and activations to increase brand ROI
• Write engaging blog posts and articles
• Create engaging and relevant content by using engaging formats, i.e. videos, gifs, carousel, cinemagraph and/or new formats (in collaboration with the creative department)
• Manage/overview the development of websites/microsites/landing pages/E-shop
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Μanage digital media spending and evaluate their effectiveness
• Create and optimize web content to increase traffic and improve SEO
• Monitor and report on performance metrics, evaluate, and analyze data using tools such as Google Analytics etc and suggest corrective actions
• Handle and oversee the company’s e-commerce channel
• Promote use of social media within our company
• Attend product launches and networking events

KEY QUALIFICATIONS

• University Degree or equivalent in Marketing, Communications, PR, or relevant discipline
• Proven working experience in digital marketing up to X years
• In-depth understanding of online marketing tools and social media platforms
• Demonstrable experience leading and managing SEO/SEM, E-Commerce, marketing database, social media and display advertising campaigns
• Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Solid knowledge of website analytics tools
• Experience implementing and optimizing Google Adwords and Social Media campaigns
• Excellent command of written English with copy accuracy
• Top presentation skills
• Strong project management skills
• Demonstrate ownership  and solution-finding approach
• Self-starter, dynamic, proactive,
• Ability to work effectively under tight deadlines

WHAT WE OFFER

We respect the dignity and value of each individual and actively support our belief that our people are our biggest asset. We offer an environment where everyonecan grow professionally and personally through a number of initiatives:

• Training programs aiming at the continuous improvement and development of individual skills.
• Career development opportunities.
• Competitive remuneration and benefits packages based on individual performance.
• Private group insurance and hospital coverage
• Personal discount card for company’s products We hire and promote individuals not only for their skills and abilities but also for their drive and desire for continuous improvement.

We want individuals who will contribute to our vision and will operate together as a team to achieve our common goal and ensure our long-term success.