The story of ROLCO begins in 1948, when the first production unit for paints and detergents was established in Moschato under the name “VIANIL Paintworks of Moschato.” Since then, ROLCO has continuously evolved, remaining the largest purely Greek company in the field of detergents and cleaning products.
he most important pillar in ROLCO’s journey is innovation. From its early steps, the company has built its reputation by investing in research, expertise, and development. Its ability to create products ahead of their time is a cornerstone of its identity.
In 1958, ROLCO introduced the first powder detergent, a result of its own research and production. ROL, with its biodegradable formula, set new standards in cleanliness and quickly earned the trust of Greek households.
In 1964, AVA was introduced — the first liquid dishwashing detergent in Greece. It was launched as “the first cosmetic in the kitchen” and stood out for its innovative formula and the care it provided for hands.
Throughout its journey, ROLCO has consistently maintained its commitment to developing innovative products that meet the needs of each era with responsibility and quality.
Since 1962, the first year of organized industrial production, ROLCO has grown into a state-of-the-art production facility, distinguished by its advanced technological equipment and certified standards.
With more than 75 years of history, ROLCO has marked milestones that clearly demonstrate the power of innovation: