Our story

H Istoria Mas 1

The story of ROLCO begins in 1948, when the first production unit for paints and detergents was established in Moschato under the name “VIANIL Paintworks of Moschato.” Since then, ROLCO has continuously evolved, remaining the largest purely Greek company in the field of detergents and cleaning products.

he most important pillar in ROLCO’s journey is innovation. From its early steps, the company has built its reputation by investing in research, expertise, and development. Its ability to create products ahead of their time is a cornerstone of its identity.

In 1958, ROLCO introduced the first powder detergent, a result of its own research and production. ROL, with its biodegradable formula, set new standards in cleanliness and quickly earned the trust of Greek households.

H Istoria Mas 2

In 1964, AVA was introduced — the first liquid dishwashing detergent in Greece. It was launched as “the first cosmetic in the kitchen” and stood out for its innovative formula and the care it provided for hands.

Throughout its journey, ROLCO has consistently maintained its commitment to developing innovative products that meet the needs of each era with responsibility and quality.

Since 1962, the first year of organized industrial production, ROLCO has grown into a state-of-the-art production facility, distinguished by its advanced technological equipment and certified standards.

With more than 75 years of history, ROLCO has marked milestones that clearly demonstrate the power of innovation:

Milestones of Innovation

1956

Introduction of the irst hand-wash powder detergent: ROL Handwash Powder

1964

Launch of the first liquid dishwashing detergent: Ava Dish Soap

1971

Introduction of the first Greek detergent with fully biodegradable ingredients: Rol Oxygene

2008

Production of MyPlanet and MyBabyPlanet, of he first large-scale ecological brand across the full range of FMCG products in Greece, certified with the Ecolabel

2019

Launch of Rol Quickguard, the only surface disinfectant in Greece effective in just 1 minute and leaving no chemical residues

2020

Development of products containing probiotics, among the first in Europe: Rol Drywash & Bionol Indoor

2023

Introduction of the first liquid dishwasher detergent with enzymes or effective cleaning with three times less scrubbing, after 5 minutes of soaking